Kohl's Corp. Design Development

This project is the culmination of a semester-long process in which I researched trending merchandise, researched and visited the retailer (Kohl's), look into and analyzed competing marketplaces, looked at aspirational brands, then sketched, designed, and illustrated designs for Juniors for Kohl's So Brand. Through this process, I was able to incorporate some of my unique design aesthetic while still aligning myself with the style of the Kohl's So brand.